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4. MECHANISMS OF UPGRADING (USING MASS).

It is obvious that, although the commonality of "persons of Caucasian nationality" objectively does not exist, it’s selection reflects the socio-cultural divide that separates the ethnic communities of Southern Russia in terms of modernization. A higher level of modernization means at the same time and a greater degree of individualism. It is no accident that Russian culture, as measured by many researchers as a collectivist, in comparison with traditional cultures of the NC is perceived as individualist. Hence - the fear of Representatives of individualistic culture to more close-knit members of collectivist cultures. Better preservation of traditional norms, the low level of modernization means a greater commitment to the group’s representations of the proper, approved and desirable, often in opposition to institutional norms prescribed by the state. For the Russian Federation at present is not urgent task of preserving the ethnic and cultural identity of ethnic communities. Much more important is to bridge the gap of the levels of modernization of various ethnic groups.

That the Centre was able to upgrade purposefully separating periphery, it should successfully predict the approximate result during the information-psychological influence. Selecting relevant information and knowledge of psychology, you can make any population, "see the world the" right "eyes." This is a complex and contradictory process. It includes many diverse components: convergence, complete fusion of cultures, the assimilation of the Russian people a common language, the spread of the mixed (ethnic) marriages, overcoming the traditional isolation and expansion of communication between people regardless of their ethnic background, fundamental shifts in national identity of each of the Russian people, etc.

To reprogram the NC communities the emotive information (prevalence of emotional personality types among Caucasians) is the most efficient. With a targeted action to diversify so much and emotionally "decorate" the way to modernization, that any of the possible choices contributed to the result of integration. One of the main objects of the impact of information must be young, which has the maximum share of physical and mental mobility, thus increasing the efficiency of reprogramming, if carried out simultaneously by all kinds of information and psychological warfare.

Innovation, as history shows, have been successfully implemented in societies where there are at that moment advanced social technologies. This mutual synergetic effect - research and development allows the community to step forward rapidly, but these developments are born and are being used where the conditions for the development of innovation lies a great political goal for Russia. It can develop only when social institutions are improved, a large-scale humanitarian "repair" of public administration, imbuing it with modern techniques of working with people, simplifying the structure by introducing a ubiquitous information network, and psychological systems.
Exit out of this situation requires a rational, based on high-quality professional expertise of legal, ideological, organizational, promotional and research activities. Need to rethink failed strategies and technologies of language and national policies, as well as the prevailing negative conflicts in the ethno-linguistic and ethno-political situation in the NC. This means working hard to address the grievances among the republics and injuries, formed the political rhetoric and ideology of ethnic mobilization by means of artificial cultivation of the ideology of "angry historical memory," "priorities of ethnic identification" over the civil, division of the population of the republics in the "status" and "stausless" people .

To prevent further splitting of the republics along ethnic, sectarian and linguistic grounds to provide for the establishment of equal conditions and opportunities not only to meet the development needs of national cultures and languages, but also the conditions for a more complete mastery of the state language of Russia, without which there is no vertical (center) or horizontal (outside of their country) mobility.
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